This is because a lot of the accounts that you’re engaging with will either be fake or using bots for their engagement, which renders yours useless. While reciprocity is one of the biggest reasons why Instagram exists, sometimes it’s just not enough. Now, however, it takes more than a bit of engagement to float to the top. Maybe all those years ago when Instagram was first becoming popular, you could. While Instagram doesn’t charge for any additional features, you’d be wrong in thinking that you can build your page up just by executing your own engagement. While having an Instagram account is free, this doesn’t mean that everything else is. This means that if someone engages with a post you publish or account, you’ll reciprocate that engagement and your account will grow, right?
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